A New Beginning

Feeling lost in the rubble of failure.  You bring yourself out from beneath the avalanche of mistakes to survey the scene.  Broken dreams shipwrecked and wailing for rescue.  A bright light pierces through the clouds, giving you a glimpse of your glorious future.

Now is the time to begin anew.  This is the starting line.  This is reinvention.

You can create the world of your dreams.  Will you take a chance?  Will you leap forward into the unknown?

A New Beginning Shirt Small 2

This is a new beginning for Sotare, a new beginning for me.  This is the doorway to a brand new world, a brand new experience.

A New Beginning” commemorates the relaunch of Sotare.  This shirt is the very first release in our rebirth.  Like a preview, the design features various icons surrounding future Sotare releases.  Silhouettes of kangaroos, cacti, guitar amps, guitar picks, ufos, and even the Washington Monument are arranged to created the shape of the Sotare leaping kangaroo.  What do all these things have in common?  Stick around to find out.

A New Beginning Tag Small

The blue, pink, and green design is screen printed on a white, soft, sweatshop free, American Apparel ring spun cotton tee.  The shirt is adorned with a blue hem-tag, emblazoned with the Sotare logo.

A New Beginning Hem Tag Small

Are you brave enough to join me on this journey?  Are you willing to be my traveling companion as we leap into this new world of bright colors and patterns?

The time to start over is now.  “A New Beginning” is currently on sale exclusively at iamsotare.com.

Leaping forward,

Adrian Black

The Launch!

I’m exuberant with joy to announce the official launch of Sotare!

This is the beginning…  A new beginning.  Something new has now arrived to the forefront of the world stage.


Sotare is not just a clothing company.  This is not just an art brand.  Sotare it is an idea.  It is infinite and limitless.  It is all you make it to be.  You are Sotare.  You are empowered.  You can change this world.  You can invent the future.

Let’s journey together to make this world a better place.

To commemorate the beginning of our adventure, check out the Sotare store.  For a limited time, we have created 10 Launch Packs, for $25 each.  They include A New Beginning shirt,  a terrycloth wristband, a sticker, a free button pack, and  more!


I hope you stick around for this journey.  I hope you join me as we travel through this new world together!

Keep leaping forward,

Adrian Black

It all begins soon…

Welcome to Sotare. 

If you are reading this, you have just come across the beginnings of something special.

Like the dust on a trunk of buried treasure, this is the starting point of discovery.

A grand new world awaits… but what is this world?  What is this place?

You will find out soon my friends. Continue reading